Product or brand? 5 things we’re seeing in B2B right now.
Many B2B companies are known for what they sell, not who they are. As buying gets more complex, that gap becomes harder to ignore. Here are some recent trends and why they matter.
PR isn’t dead. You’re just thinking about it wrong.
Why PR and thought leadership matter again in the age of AI search.
Connecting with your audience through the power of storytelling.
While facts and figures have their place, effective storytelling helps your marketing leave a lasting impression
What HMPS 2026 taught us about trust, AI and the future of healthcare marketing.
Core attended HMPS26 and identified the biggest trends for healthcare marketing.
Humanity, the non-negotiable in creative connection.
While AI is an undeniably powerful tool, recent events have reinforced that human authorship remains the heart of authentic, protected creative.
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Core recognized as 2026 Top Workplace by Milwaukee Journal Sentinel — 7th consecutive year.
People-first culture receives distinction from Milwaukee Journal Sentinel.
A hammer is a tool in your toolbox, and so is AI. Neither should hit you over the head.
Learn how to use AI as a practical, everyday tool to accelerate research, spark ideas and strengthen your strategic thinking.
Marketing pricing shouldn’t feel like booking a flight.
Try a simpler, more transparent approach to marketing planning, pricing and results.
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