Core earned three awards for standout 2025 work with Fellowes Air Quality Management, Milwaukee Tool and Lake Country Manufacturing.
We’re proud to announce that Core has earned three Public Relations Society of America (PRSA) Paragon Awards, recognizing excellence in public relations, corporate communications and social media strategy. The wins highlight the impact of our work across thought leadership, public relations, social media and corporate storytelling, and reflect the strong partnerships we’ve built alongside Fellowes Air Quality Management, Milwaukee Tool and Lake Country Manufacturing.
Fellowes Air Quality Management International Day of Clean Air Survey | Tactics – Events & Observances
To elevate Fellowes’ annual International Day of Clean Air initiative, Core transformed an internally developed survey into a statistically robust thought leadership platform. Working with a third-party research partner, the program generated credible insights into workplace indoor air quality perceptions among U.S. and Canadian workers and positioned Fellowes as an authority in the category. The campaign secured 32 earned media placements, nearly quadrupling the previous year’s results, generated a potential reach of 178.5 million and earned coverage in 18 new media outlets.
Milwaukee Tool 2025 Impact Report | Tactics – Annual Report
Core helped reimagine Milwaukee Tool’s annual Impact Report as a modern, multi-channel storytelling platform designed to engage employees and external stakeholders. Through enhanced visual storytelling, dynamic design and supporting digital assets, the report evolved from a traditional annual publication into a widely adopted communications tool used across onboarding, internal communications and sales conversations. The launch achieved a 77% employee email open rate and a 12% click-through rate, significantly outperforming previous benchmarks and demonstrating strong organizational engagement.
Lake Country Manufacturing 2025 Social Media Program | Tactics – Social Media
Core led a comprehensive social media transformation for Lake Country Manufacturing, shifting the brand from a high-volume posting approach to a strategic, education-first content model. Built around problem-solving, product education and real-world application, the program strengthened Lake Country’s position as a trusted resource within the detailing industry. The results included a 39% increase in Facebook engagement, a 100% increase in Instagram engagement and sustained audience growth across both platforms, helping establish a scalable foundation for long-term success.
The Paragon Awards, presented by the Southeastern Wisconsin chapter of PRSA, recognize outstanding achievement in public relations and communications programs. We’re honored to be recognized alongside our client partners and proud of the meaningful results these programs delivered.
Congratulations to Fellowes, Milwaukee Tool and Lake Country Manufacturing on their well-deserved wins.
