You Put Your Heart into Everything turned cardiovascular expertise into something more human by showing how a system helped individuals pursue their passions.
After adding and announcing a new team of heart care experts, ThedaCare turned to Core to develop an awareness campaign that would rebuild its local reputation and reinforce its role as a trusted, capable partner in heart health. The service line still needed to reintroduce itself; not just as improved, but as a well-coordinated and community-focused leader in cardiovascular care.
While ThedaCare had made a significant effort to expand its heart care team, amplifying expertise alone wasn’t enough. The system needed to reconnect with its community on a human level — demonstrating its commitment to helping individuals live their unique, best lives.
Our goal was to evolve the story, shifting from a focus on credentials to connection. We brought the purpose of care to life by highlighting relatable, everyday passions, reinforcing how ThedaCare’s heart care ultimately helped people continue doing what they love.
To make heart care more human, we created a campaign centered around “Frank,” a fictional — yet relatable — character whose lifelong love of bowling represents the passions that define us.
“You Put Your Heart into Everything” reframed ThedaCare’s cardiovascular care as an enabler of life’s meaningful moments. With bold visuals, a vibrant color palette and storytelling rooted in real-life connection, the campaign showed how ThedaCare’s heart experts support patients beyond procedures — helping them live fully.
The integrated campaign spanned multiple channels, including:
Launched during National Heart Month in February 2026, You Put Your Heart into Everything was the second phase of a multi-phase cardiovascular campaign that led to a notable increase in patient volumes:
ThedaCare has also reported positive momentum internally, especially in community perception and provider engagement. This supports the system’s efforts to create a healthier future for all — part of its lifeinspired™ movement.
Our multi-award-winning lifeinspired healthcare brand campaign improved awareness and engagement by aligning ThedaCare’s brand strategy with the health system’s population health approach.
Our See Your Possibilities campaign helped alleviate the fear individuals feel when facing a heart condition.
