Building a strong brand for a construction industry leader.

After acquiring multiple manufacturing operations, Wells rapidly evolved from a regional precast concrete manufacturer to a national leader in comprehensive and innovative building solutions. As the longtime brand strategy and creative partner of Spancrete — one of the manufacturers Wells acquired — Core was asked to help reposition the brand to reflect its expanding market presence and industry leadership.

Starting with an in-depth brand discovery process, we redefined the Wells brand strategy, supporting a clear value proposition for both its growing workforce and B2B customer base. The new unified, future-focused brand positions Wells as a creator, catalyst, and engaged community partner — helping businesses, people, and communities thrive.

Our strategic branding, messaging development and creative execution has strengthened Wells’ market position, enhanced customer engagement, and built a strong foundation for its reputation as an industry innovator.

Business support

  • B2B manufacturing brand strategy
  • B2B website design and development
  • Sales support materials design and development
  • Print advertising
  • Strategic media relations
  • Creative environmental signage