Our long-standing relationship with Wells allowed us to lay strong foundations and elevate a new brand identity for the building solutions provider.
After acquiring numerous manufacturing operations, Wells quickly went from a regional developer of building solutions to a new market position as one of the leading innovators in the U.S. As the long-term creative partner of Spancrete — one of the precast manufacturers Wells acquired — Core was asked to evolve the brand in a way that aligned with the growing company.
Following the acquisition and an in-depth brand discovery process, we defined the new Wells brand in ways that resonate both internally among its newly expanded workforce, and externally among its growing customer base. With our help, Wells now leads from an aspirational position: creator, catalyst and engaged community member, capable of helping businesses, people and communities thrive.
Business support
Through strategic product launches and brand building, we’ve made a world of difference for Natus, a global medical device brand.
By managing communications and sparking meaningful conversations, we’ve helped Sentry Insurance share their business expertise.
In less than three months, we helped CPI launch a first-of-its-kind Workplace Violence Prevention Training Index by interpreting, gathering and sharing important healthcare industry data and training expertise.