We helped redefine Wells’ brand identity, positioning the brand as a national leader and creating a stronger presence among B2B manufacturing brands.
After acquiring multiple manufacturing operations, Wells rapidly evolved from a regional precast concrete manufacturer to a national leader in comprehensive and innovative building solutions. As the longtime brand strategy and creative partner of Spancrete — one of the manufacturers Wells acquired — Core was asked to help reposition the brand to reflect its expanding market presence and industry leadership.
Starting with an in-depth brand discovery process, we redefined the Wells brand strategy, supporting a clear value proposition for both its growing workforce and B2B customer base. The new unified, future-focused brand positions Wells as a creator, catalyst, and engaged community partner — helping businesses, people, and communities thrive.
Our strategic branding, messaging development and creative execution has strengthened Wells’ market position, enhanced customer engagement, and built a strong foundation for its reputation as an industry innovator.
Business support
Through strategic product launches and brand building, we’ve made a world of difference for Natus, a global medical device brand.
Our B2B media relations strategies help Sentry Insurance share industry thought leadership and strengthen business relationships.
In less than three months, we helped CPI launch a first-of-its-kind Workplace Violence Prevention Training Index by interpreting, gathering and sharing important healthcare industry data and training expertise.