News & Insights
Simple but brilliant: How we used color to define and differentiate a brand.
How Core helped ThedaCare use color to tell a story
Personalizing messages for different patient mindsets.
Collaborating on a human-centered strategy with the ThedaCare team, we considered the various mindsets of consumers to develop a creative platform for the campaign with enough flexibility to appeal to different needs —whether they wanted a partner to help them focus on their long-term health, or preferred convenient care options.
The We Look Forward to Seeing You, Healthy campaign emphasized personalized care, helping inform and empower patients to stay healthy through ThedaCare’s wide range of care options.
The omni-channel campaign included digital, print, outdoor, streaming audio, and social media, designed to increase visibility and drive volume for ThedaCare’s primary care services.
Results
Results
In just six months, the campaign generated nearly 28 million impressions across digital, print, outdoor, streaming audio, and social media. Digital and streaming audio tactics were particularly effective, exceeding healthcare industry benchmarks for engagement at a click-through-rate of .21%.
Since the campaign launch, monthly patient volumes have consistently outperformed expectations, even as volume goals continue to increase, year over year.
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Client Showcase
Keeping a community connected with care.
Through our partnership with ThedaCare, we’ve highlighted the health system’s commitment to the needs of its community — and inspired action.
Success Story
Building a brand movement to improve awareness and engagement.
Our multi-award-winning lifeinspired healthcare brand campaign improved awareness and engagement by aligning ThedaCare’s brand strategy with the health system’s population health approach.