By managing communications and sparking meaningful conversations, we’ve helped Sentry Insurance share their business expertise.
Sentry Insurance is part of one of the largest and most financially secure mutual insurance groups in the U.S. In 2019, Sentry was eyeing its future with a renewed brand position based on relationships and expertise, both vital to differentiating the insurer in a crowded marketplace.
That’s when our teams formed a partnership that would result in increased media coverage and greater internal engagement among its growing workforce. As Sentry’s communications agency of record, we created a plan to cement the insurance provider's position as an expert resource for key media outlets.
Key to all efforts is Sentry’s deep relationship with the world of golf through its sponsorship of the Sentry Tournament of Champions, as the official insurance partner of the USGA, and its company-owned golf course, SentryWorld — Wisconsin's first destination golf course and host of the 2023 U.S. Senior Open.
Business Support
We developed an award-winning media relations program generating impactful placements in priority trade and national media publications. In the past year, Sentry saw a 14% increase in placements and a 127% increase in readership.
Our work with Sentry has also earned multiple Paragon Awards of Excellence from the PRSA of Southeastern Wisconsin.
In less than three months, we helped CPI launch a first-of-its-kind Workplace Violence Prevention Training Index by interpreting, gathering and sharing important healthcare industry data and training expertise.
Our long-standing relationship with Wells allowed us to lay strong foundations and elevate a new brand identity for the building solutions provider.
