Using strategic communications to strengthen relationships and elevate expertise.

Sentry Insurance has long been a trusted name in the U.S. insurance industry, backed by one of the nation’s most financially secure mutual insurance groups. In 2019, Sentry set out to refine its B2B brand strategy — prioritizing relationships and thought leadership to stand out in a competitive market.

That’s where Core stepped in. As Sentry’s communications agency of record, we’ve developed a highly targeted media relations strategy to promote thought leadership, increase brand visibility, and engage Sentry’s growing team. By securing media placements in top-tier business and trade publications, we’ve positioned Sentry as a go-to expert in the B2B insurance industry.

A key pillar of Sentry’s brand identity is its deep connection to the golf industry. Sentry uses high-profile sponsorships — like the Sentry Tournament of Champions and its role as the official insurance partner of the USGA — to keep its brand top of mind among its business audience. Its company-owned course, SentryWorld — one of Wisconsin’s premier destination golf courses — enhances this positioning by hosting high-profile events like the 2023 U.S. Senior Open. Our strategic communications support helps ensure Sentry’s messaging around brand events like these reaches key audiences and creates unforgettable moments.

Business Support

  • B2B content strategy
  • Strategic media relations
  • B2B thought leadership
  • B2B social media strategy
  • Internal communications
  • Employee engagement
  • Event management
  • Community engagement initiatives
Jump to results

Strengthening relationships and getting results.

We developed an award-winning media relations program generating impactful placements in priority trade and national media publications. In the past year, Sentry saw a 14% increase in placements and a 127% increase in readership.

Our work with Sentry has also earned multiple Paragon Awards of Excellence from the PRSA of Southeastern Wisconsin.