PHA – Strengthened by Community

We created a feeling of community

Our Strengthened by Community campaign appealed to each audience through tailored creative executions. Our visual strategy used mosaic portraits and symbols of empowerment—including the flame from PHA’s logo—to emphasize community support and instilling renewed hope for those affected by the challenging disease.

The campaign was rolled out through multiple channels, including social media, email, digital display ads, and direct mail, with key messaging introduced at PHA's symposium to renew provider engagement.

A central hub improved connection

Campaign materials directed audiences to a unified, informative landing page we created to serve as a comprehensive resource. Recognizing PHA's strong content but challenges in sharing it effectively with various audiences, the landing page made essential resources more accessible, serving as a short-term solution to boost engagement while the full website was being redeveloped. This landing page effectively directed each audience to the most relevant content, enhancing the campaign's impact.

Keeping things simple enhanced engagement

By developing consistent messaging and creating a more streamlined user experience to welcome individuals living with PH (as well as their families and care providers), we effectively increased engagement and generated greater awareness of PHA and its resources.

940000+

digital impressions, exceeding our goal by almost 60%

7.8%

SEM click-through rate (CTR), significantly surpassing the healthcare industry standard of 3.27%.

2800+

page views

603

symposium participants; a record number of attendees