Our product launch campaign for the Softwheel integrated social media, influencer content and sales support to introduce an innovative mobility technology.
Numotion — the nation’s leading provider of Complex Rehab Technology (CRT) — became the sole U.S. distributor of SoftWheel’s Acrobat line of wheels for manual wheelchairs. Numotion partnered with Core to help educate internal employees on the product and connect with the people who would benefit most from using them.
As a national brand, Numotion already had a large audience, one that was familiar with its offerings. However, by providing access to the new SoftWheel Acrobat line of wheels, it would be the first time the company was selling cash-paid products. This required an approach focused on reaching key audiences with a message built around the benefits of the new product to generate both awareness and interest. Once Numotion launched its e-commerce platform, it was time to take our message to external audiences. Core implemented an integrated campaign to reach end users where they’re most likely to engage with content.
The integrated SoftWheel Acrobat campaign broke through the clutter and attracted our audience to the new possibilities available with these technologically advanced wheelchair wheels.
Our benefits-driven campaign increased Numotion’s Facebook advertising engagement by 76% over previous product campaigns.
The social influencer campaign also created a high level of engagement across platforms; on Instagram, videos received nearly 30,000 views and 50,000 likes — and live segments on Numotion’s owned channels received over 7,000 views.
