Through a new brand campaign, we helped Numotion rebuild and deliver creative that features real, human stories to make an emotional, human connection.
Numotion, the nation’s leading provider of complex rehab technology (CRT), had undergone an evolution. After acquiring one of its main competitors, experiencing a change in leadership and adopting a focus on bringing new and better offerings to its customers, the company approached Core to help redefine its brand.
Applying our 5D Brand Process, we redefined the Numotion brand by identifying its competitive position and developing the organization’s mission, vision and values. We conducted extensive research into Numotion’s foundations to understand its culture, processes, customer experience, brand ecosystem and more. The process culminated in a Brand Compass where we detailed Numotion’s why, how and what; mission, vision and values; and its unique sales proposition.
To drive internal buy-in of the redefined brand and Numotion’s newly identified strategic direction, we also helped implement its introduction to all employees at the company’s National Leadership Conference. The launch tied the new mission and position to the company’s business goals for the year.
We brought that brand to life in a very real, compelling and emotional way with original video features that connected Numotion’s employees to those they served — getting to the heart of the organization’s brand, people and purpose.
“Core helped us think through the best articulation of who we are and who we want to be with a strong brand compass and thorough storytelling.”Bret Barczak - Chief Marketing Officer, Numotion
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