Crafting a brand position around a life of luxury.

How do you a craft marketing strategy for an audience that isn’t driven by price? We embraced this challenge in our partnership with Burger Boat Company, a world-renowned luxury yacht builder that has been crafting custom, high-end vessels since 1863.

Through our work with Burger, we uncovered what truly resonates with an audience of ultra-high-net-worth individuals (UHNWIs). It’s not about cost, but exclusivity, craftsmanship, and an uncompromising lifestyle. The brand positioning strategy we developed centered on freedom and access: the freedom to explore, to indulge, and to live at the pinnacle of luxury. And access to a life without limits—one that only Burger Boat Company can deliver.

Business Support

  • Strategic communications planning
  • Media relations support
  • Social media strategy
  • Content marketing
  • Print advertisements
  • Website redesign
Jump to results

Bringing Limitless to life with exceptional results.

49%

increase in earned media coverage over four years (2018-2021)

167%

increase in social media engagement

131%

increase in media coverage during a one-year spike from 2019-2020

633k%

increase in social media impressions over four years

20%

year-over-year increase of users, new users, sessions and pageviews