
Building a strategic creative partnership.
We refreshed the Broan brand position by emphasizing healthier homes and improved indoor air quality.
In our work with Burger Boat Company, we embraced imagination for marketing custom luxury yachts to an ultra-high net worth audience.
How do you a craft marketing strategy for an audience that isn’t driven by price? We embraced this challenge in our partnership with Burger Boat Company, a world-renowned luxury yacht builder that has been crafting custom, high-end vessels since 1863.
Through our work with Burger, we uncovered what truly resonates with an audience of ultra-high-net-worth individuals (UHNWIs). It’s not about cost, but exclusivity, craftsmanship, and an uncompromising lifestyle. The brand positioning strategy we developed centered on freedom and access: the freedom to explore, to indulge, and to live at the pinnacle of luxury. And access to a life without limits—one that only Burger Boat Company can deliver.
Business Support
“We asked Core for magic and they gave us magic. It’s a partnership we value. They lead us with honest advice and creative work that has reinvigorated our brand and gotten heads turning.”Ron Cleveringa - Vice President, Sales & Marketing
increase in earned media coverage over four years (2018-2021)
increase in social media engagement
increase in media coverage during a one-year spike from 2019-2020
increase in social media impressions over four years
year-over-year increase of users, new users, sessions and pageviews