Connecting the magic of childhood with access to care.

Our research showed Millennial Moms with children under the age of 18 rate being a good parent as one of the most important goals in their lives. We needed a message to link access to local, high quality care with our audience’s ultimate emotional driver — being a good parent and giving their children great lives.

The Let Them Play campaign we developed doesn’t lead with stats listing the number of specialties or specialists. It shows what parents want for their children: a normal, fun and adventurous childhood. Time playing. Time with family, friends and their favorite pastimes.

collage of digital ads

Through a strategic media mix that included TV, radio, print, out of home and digital advertisements, our goal was to increase appointment requests and brand awareness and affinity in the face of strong competition, while building a magical connection between Arkansas Children's and families in the area. It’s the result of collaborative thinking between our team and our client — a partnership that affirmed crystal-clear strategy and creative that sparkles.

print ad with an image of kids playing with paper airplanes in a field
newspaper print ad of an image of a girl playing the guitar with her dog
set photo of filming a girl playing the guitar with her dog
“The campaign that Core produced for us has been raved about internally. Not only are the employees excited at how different and innovative this campaign is for us, but the patients and families are thrilled to see parts of their town showcased in the campaign creative.”
Genny Bureson - Director, Brand Engagement
billboard of ad showing a girl blowing bubbled

Magical campaigns generate real results.

According to quantitative research, the brand’s unaided awareness in Northeast Arkansas doubled in 2020 over the prior year, as did the brand’s share of experience (percentage of total healthcare experiences in the market).

The campaign and its extensions have been recognized with a number of advertising awards, including a Judge's Choice Distinction from the Aster Awards.

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