Brand campaign received highest honors in the Integrated Marketing Campaign category, standing out among 4,300 entries.
We’re thrilled to announce that Core has been honored with the Best of Show award at the 41st Annual Healthcare Advertising Awards for our work on the ThedaCare lifeinspired integrated campaign. This recognition is a testament to the dedication and creativity of our team and the transformative impact of ThedaCare’s commitment to proactive healthcare.
Through our launch of the What If I Told You campaign, the lifeinspired brand platform we developed engaged individuals in ThedaCare’s communities by highlighting the power of inspiration through small actions and meaningful interactions in everyday life — and using these moments as the catalyst for individuals to create a healthier future for themselves and others.
Executed across various media including TV, print, digital and radio ads, the thought-provoking and invitational messaging we developed emphasized the power of making positive changes in one’s life to become a source of inspiration for others. Vibrant imagery with exaggerated color saturation highlighted the joy and beauty in everyday moments, making the campaign visually engaging and extending the creative and differentiating color strategy we had developed for previous brand efforts.
The Healthcare Advertising Awards is one of the oldest, largest and most widely respected healthcare advertising award competitions. This year, over 4,300 entries were submitted; the lifeinspired campaign was one of only two campaigns honored with Best of Show in the Integrated Marketing Campaign category, highlighting the exceptional quality and impact of our work.
Winning this prestigious award reinforces our belief in the power of strategic creative and human-centered advertising to drive meaningful change in healthcare.
Congratulations to the ThedaCare and the Core team for this remarkable achievement!
