American Heart Association recognizes Core Creative for workplace health achievement

August 8, 2018
Angi Krueger Vice President, Marketing/Business Development

Scientific, evidenced-based instrument rates and recognizes workplace health programs and workforce heart health

(MILWAUKEE – AUG. 8, 2018) – The results of the American Heart Association 2018 Workplace Health Achievement Index were announced today and Core Creative achieved SILVER level recognition for taking significant steps to build a culture of health in the workplace. Founded in 1994, Core Creative, Inc. is a full-service integrated branding agency with a passion for making brands more human. Core’s say it. live it.TM philosophy helps companies identify their motivating purpose and use it to align with their customers, employees, and community in authentic and meaningful ways.

The American Heart Association created the Index with its CEO Roundtable members, a leadership collaborative of more than 40 CEOs from some of America’s largest companies who are committed to applying evidence-based approaches to improve their employees’ overall health. The Index uses science-based best practices to evaluate the overall quality and comprehensiveness of their workplace health programs. A unique feature of the Index is that it calculates an average heart health score for employees of participating companies that securely submit aggregate health data.

More than 1,000 companies completed the Index assessment this year and, of those companies, 75 percent received either Gold, Silver, or Bronze recognition. Companies receive benchmarking reports, which allow them to identify potential areas of improvement so that they can advance their annual performance and recognition in the Index and help their workforce move toward ideal heart health.

“This award gives recognition to the effort and hard work our Wellness team puts into this program to make it both rewarding and fun for our employees,” says Patti Schauer. “That committee is made up of individuals who care, those striving to continue to make Core a great place to work, an attractive destination for the top talent and a wonderful team unit that forms lasting bonds with its clients. As much as anyone, the members of our Wellness team, and those contributing to our other Culture teams, help guide the direction of our agency and build the values that make us who we are.” – Patti Schauer, VP of HR and Finance

The Association’s Workplace Health Achievement Index allows companies to measure the effectiveness of their workplace health programs as well as the overall heart health of their employees. Unlike other existing organizational scorecards, the Index also scores companies on the heart health of their employees based on Life’s Simple 7® – the Association’s scientifically validated definition of ideal heart health. The American Heart Association’s Workplace Health Achievement Index assessment is grounded in data-driven science and a quality improvement framework. According to the Nielsen 2016 Employee Health Survey, robust and comprehensive strategies for wellbeing are associated with positive impacts on employees’ health.


About Core Creative
Founded in 1994, Core Creative, Inc. is a full-service integrated branding agency with a passion for making brands more human. Core’s say it. live it.TM philosophy helps companies identify their motivating purpose and use it to align with their customers, employees, and community in authentic and meaningful ways. Clients include Milwaukee Tool, Med Center Health, The Valley Health System, Numotion and Spancrete. Core is located at 600 W. Virginia St., Suite 700 in Milwaukee’s Walker’s Point. Find Core on Facebook, Twitter, LinkedIn and Instagram.

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.